New Intel and analysis, indicates NN TR, the largest Narconon in the world, may be in more crisis than we thought. Some stats are down, liabilities rising, change of executive director, one executive gone and leaving Quebec, AND most of all, this organization’s reputation, public and government relations, are declining fast, with no miracle cure in site, nor expected; quite the contrary.
With the increasing pressure and Black PR, there is no way in hell, that NN TR can enhance its prestige, and present a favorable image to the public – – only with internet presence, are they able to remain in operation and even that is becoming a marketing nightmare because of expose websites above and below their Google placement.
It’s not a matter of “Market Saturation” where the quantity of products in use in the market place is close to or at its maximum. Their market is service driven and their service really sucks, with relapses and failure.
Narconon International is in close contact with NN TR, with recent onsite visits. NN Int does not go there to deliver Xmas presents or Easter eggs, their presence indicates problems needing “correction.”
The only way for NN TR to survive these tough marketing issues, is to change treatment methods accepted by current addiction treatment regimes – – and this will not and can NOT happen.
How this organization sees itself and how others outside the organization perceive it, are at opposite ends of the spectrum – – not even on the same uncleared planet.
Public relations involves two-way communication between an organization and its public. It requires listening to the constituencies on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences. Only then can an organization undertake an effective public relations campaign.
Scientology-Narconon and their boxed in executives, do not listen to outside comments or advice, they simply send in their Thursday stats and apply quackery “Condition Formulas” to survive.
While a specific public relations project or campaign may be undertaken proactively or reactively (to manage some sort of image crisis), the first basic step in either case involves analysis and research to identify all the relevant factors of the situation. I doubt this organization has the capability of seeing the reality of the situation to even analyse or identify all the current and emerging public relations problems, and instead, search for executive SP’s to grab onto the spinning drive-shaft under a fast moving bus?
Canada is a land of the free, not a land where OSA will give the NN TR executives a free ride. I think they are approaching an unexpected time of crisis like never before.
David Edgar Love